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STEVE WEST
steve@kanuculture.com

UK 07 859 294 188
Contact Me

Overseas + 44 7859 294 188
FACEBOOK
MANDY WEST
mandy@kanuculture.com

UK 07 859 296 741
Overseas + 44 7859 296 741
Contact Me
FACEBOOK

Retailer of Steve West's book "A Paddlers Guide to Outrigger Canoeing" and "The Art and Skill of Steering an Outrigger Canoe" Stores located in Waikiki and Kailua Located at 716 Kapahula Av, Honolulu, Oahu and 350 Hahani St, Kailua, Oahu.

 

 



 

For information about Steve West publications www.kanuculture.com
View books written by Steve West, a leading figure and author in the Pacific wide sport of Outrigger Canoeing.

'For anyone interested in the Pacific-wide sport of outrigger canoeing, this is the definitive look at the sport.'
Canoe & Kayak Magazine USA

Steve and Mandy West supported by Zaveral Paddles, Stylo Sports, Kialoa, Blue Chip, Starboard, XM Leashes

'One thing I get asked all the time by retailers and providers of SUP tuition, is the desire to gain and get the best technical knowledge possible. The two main benefits being it allows you to speak with confidence and authority about the sport and how to do it while satisfying the needs of your customers, in that you know what you are talking about and that have under gone some level of training. To this end internationally renowned Paddle Coach, Steve West, is now offering a fully fledged SUP consultancy service. I would strongly recommend you get Steve along to your shop / school / centre to give you and your staff a days training. Once Steve has finished with you, you will have a new understanding of the sport and the true potential that lies ahead of us!'

John Hibbard - Starboard UK

 

 

Stand Up Paddleboarding
as a Paddlesport

Stand Up Paddleboarding I believe, is not only poorly named but poorly promoted as a consequence of confusion as to whether considered a surf sport or a paddle sport. Let's be absolutely clear that it was the addition of a paddle that made this sport a paddlesport. Standing was already a requirement of surfing, yet we don't refer to surfing as, 'stand up surfing' no more than we call paddleboarding, 'lying down on a board paddling with your hands'.


Critically, global participation numbers in paddlesports is very much greater than that of surfsports, for very obvious reasons. Paddlesports don't (for the most part) require surf of which there is less of than flat water, often requires fewer 'natural' skills and daring and for the most part you stay dryer and higher out of the water (but not always). It appeals to families, embraces the idea of adventuring, touring, day trips and outings; it even has a better image unlike surfing, whose followers have managed to associate their sport over time with noble qualities such as; attitude, tribalism and territorialism.

Promoted, taught and nurtured as a paddlesport, SUP can be understood, accepted and embraced with greater affinity and speed. If participants then want to narrow their interests to surf or ocean racing, then of course that option is available to all. If windsurfing (sailboarding, boardsailing) had been promoted and taught as a surf sport when in its infancy and not as sailing sport (which it was) I dare say, its appeal would never have been as far reaching as it achieved during the 1980s.

Flat water and downwind paddling SUP disciplines, are heavily reliant on paddling skills and the power delivered by the paddle itself. Only when surfing, is the paddle’s power rendered less relevant. It’s no coincidence that Hawaii’s founding pioneers, educators, advocators and ambassadors for the sport are also individuals who possess both surf and outrigger canoe paddling skills.